PetPass Media Kit
Brand assets, logos, and guidelines for PetPass — The Digital Passport for Your Pet.
Brand Colors
Dark
#1C1C1C
Cream
#F2E7DD
Mint
#34D399
Amber
#FBBF24
Pale Green
#ECFDF5
Orange
#F97316
Primary Logo — Seal
Left: For dark backgrounds (cream fill). Right: For light backgrounds (dark fill).
Logo Mark — Compact
Wordmark
Typography
Primary Font
Outfit
Weights: 400 Regular, 500 Medium, 600 SemiBold, 700 Bold, 800 ExtraBold, 900 Black
Regular 400
SemiBold 600
Black 900
Download Assets
Usage Guidelines
✓Use the cream/light version on dark backgrounds
✓Use the dark version on light backgrounds
✓Maintain clear space around the logo equal to the height of the "P" in PetPass
✓Use the compact mark for small spaces (favicons, app icons, avatars)
✗Do not stretch, rotate, or distort the logo
✗Do not change the logo colors outside the approved palette
✗Do not add drop shadows, outlines, or effects to the logo
✗Do not place the logo on busy or low-contrast backgrounds